Brian Carden is the Vice President of Sales & Marketing for the Crystal Creamery in Modesto, CA. He is also his company’s representative, and current Chairman of the California Milk Processor Board. He was a member of the IDFA NextGen Leadership Cohort 4.
Brian is a seasoned retail industry veteran having experience in sales and marketing for suppliers as well as a regional supermarket chain. Prior to joining Crystal Creamery, Brian worked for the multi-national company Cott Beverage, and served as Director of Private Label for Save Mart Supermarkets. He has extensive multi-channel sales experience across many grocery product categories.
Brian was born and raised in Napa, CA. He graduated from California State University, Fresno with a Bachelor of Science degree in Business Administration-Marketing. While at Fresno State he was also a member of the Bulldogs football team (a Nationally ranked, undefeated, Bowl champion team).
Brian and his wife Dawn currently live in Manteca, CA where they enjoy golf, fishing, and wine & food events.