Jeffrey Cullen comes to IDFA after a decade at Consumer Reports, where he spearheaded content strategies for the organization’s social media channels and managed daily video production. Cullen most recently served as the creative lead for strategic operational planning in baby and new parent product offerings. His experience also includes roles as director of videography at The Wall Street Journal and production assistant at News Corporation with early career experience as a staff videographer with Royal Caribbean Group.
In his role as director of video production and digital communications, Cullen plays a critical role in enhancing IDFA’s digital presence. His responsibilities include creative product development for IDFA external communications, management of IDFA’s website and web properties, and management of email and paid marketing strategies.
