Randy Rich is the president and CEO of Rich Ice Cream Company. Although he is the fourth generation of his family to lead the “Rich’s Ice Cream” brand forward, his plans growing up were not to go into the family business. After a successful stint as a marketing executive at a fortune 500 company, the family business reached out for assistance in marketing and purchasing areas, and a “one year trial” job became a lifetime passion. Twenty years later, the brand has gone from a regional player to an international brand, and is leading the way in development of “better for you” school products.
Randy has a BA in Business and Journalism from Baylor University and an MBA in Marketing from the University of Florida. He is active in his church and community and spends most of his spare time with his wife raising his two daughters.
