Veronica Colas

Counsel, Hogan Lovells

Veronica Colas counsels clients on the regulations and policy issues affecting food companies from farm to table.

Using her keen awareness of today's class action litigation environment, Veronica helps develop new products, label claims, and advertising materials. She has a deep understanding of both current and forthcoming food labeling and production requirements ranging from nutrition and menu labeling, to the regulatory issues surrounding bioengineered foods and organic food production. As companies seek to communicate about the health, nutrition, or environmental benefits of their products, Veronica helps them navigate the regulatory landscape.

Veronica provides clear advice and practical solutions for compliance with labeling, advertising, and safety regulations from the Food and Drug Administration (FDA), U.S. Department of Agriculture, Consumer Product Safety Commission, and states. Veronica is a go-to on state food packaging laws, such as the California "recyclable" requirements and extended producer responsibility. She has significant experience in helping clients navigate regulatory enforcement challenges, such as recalls, Warning Letters, import detentions, and investigations by the Federal Trade Commission. Veronica works closely with trade associations and food companies to craft comments and develop strategies in response to public policy issues such as agency rulemaking and nutrition policy. She represents all segments of the food industry, including manufacturers, retailers, restaurants, and food service companies.

She is a regular speaker and contributor to industry publications, including providing training sessions to corporate clients on Food Law 101, food labeling and marketing, and claim substantiation.