Windy Knoll Farm Market’s Peanut Butter Overload Declared Most Innovative Ice Cream Flavor; Banana Pudding Eclair from Hershey’s Ice Cream Takes Home Honor of Most Innovative Ice Cream Novelty
CLEARWATER, Fla., April 10, 2024—Innovative ice cream and cultured dairy products inspired by bakery specialties and fruity florals were showcased this week at the International Dairy Foods Association's (IDFA) annual Innovative Ice Cream Flavor and Innovative Cultured Dairy Product competitions, co-sponsored by Dairy Foods magazine. The ice cream and cultured dairy product competitions took place during IDFA’s annual, co-located Ice Cream Technology Conference and Yogurt & Cultured Innovation Conference, which drew a crowd of more than 270 industry professionals to Clearwater, Florida this week.
Peanut Butter Overload by Windy Knoll Farm Market took home top honors in the Most Innovative Ice Cream Flavor competition; Banana Pudding Eclair by Hershey’s Ice Cream was awarded Most Innovative Ice Cream Novelty; and Insta Graham by The Ice Cream Club was named Most Innovative Prototype Ice Cream Flavor—the award for flavors not yet found in the marketplace.
In the Innovative Cultured Dairy Product competition, Blood Orange Tangerine Full Fat Greek Yogurt by Fruitcrown Products Corp. was named Most Innovative Cultured Dairy Product, and Pear Toffee Delight from Zentist NA secured the distinction of Most Innovative Cultured Dairy Prototype Flavor.
“Once again, ice cream and yogurt companies blew us away with their innovative flavors, and their products all truly shined during this week’s conference. We all love classic flavors like chocolate and vanilla, but it is exciting to see the creativity these companies are bringing to the table.” said Roberta Wagner, senior vice president of regulatory and scientific affairs at IDFA. “This year’s contest highlighted the potential for floral flavors like lavender and marigold, and bakery-derived flavors, such as cookies, sourdough, and graham crackers.”
“Dairy Foods is grateful for the opportunity to sponsor the ‘Most Innovative’ flavor contests during the IDFA Ice Cream Technology and Yogurt & Cultured Innovation Conference,” said Douglas Peckenpaugh, publisher, Dairy Foods magazine. “Innovation is a powerful catalyst for dairy category growth, and this year’s contest offered a tremendous level of food for thought for the industry. These contests offer a great—and delicious—way to showcase opportunities for new product research and development.”
The combined competitions attracted 50 entries, allowing attendees to get a taste of the latest flavor innovations and providing a platform for entrants to feature their most exciting new products.
This year’s awardees of the Innovative Flavor and Product contests are:
Most Innovative Ice Cream Flavor (currently offered for sale in the market)
1st Place: Peanut Butter Overload | Windy Knoll Farm Market
2nd Place: Lemon Meringue Pie | Graeter’s Ice Cream
3rd Place: Sweet Potato Marshmallow Pie | Van Leeuwen Ice Cream
Most Innovative Ice Cream Novelty (currently offered for sale in the market)
1st Place: Banana Pudding Eclair | Hershey’s Ice Cream
2nd Place: Deep Sea Treasure | Perry’s Ice Cream
3rd Place: Pralines ‘n Cream Ice Cream Bar | Baskin-Robbins
Most Innovative Prototype Ice Cream Flavor (not yet in the market)
1st Place: Insta Graham | The Ice Cream Club
2nd Place: Caramel Apple Pie | Balchem
3rd Place: Strawberry Guava Passion with White Chocolate and Short Bread Cookie | Fruitcrown Products, Corp.
Most Innovative Cultured Dairy Product (currently offered for sale in the market)
1st Place: Blood Orange Tangerine Full Fat Greek Yogurt | Fruitcrown Products Corp.
Most Innovative Cultured Dairy Prototype Flavor (not yet in the market)
1st Place: Pear Toffee Delight | Zentis NA
Photos from the contest are available in this IDFA Flickr album.
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The International Dairy Foods Association (IDFA), Washington, D.C., represents the nation’s dairy manufacturing and marketing industry, which supports more than 3.2 million jobs that generate $49 billion in direct wages and $794 billion in overall economic impact. IDFA’s diverse membership ranges from multinational organizations to single-plant companies, from dairy companies and cooperatives to food retailers and suppliers, all on the cutting edge of innovation and sustainable business practices. Together, they represent most of the milk, cheese, ice cream, yogurt and cultured products, and dairy ingredients produced and marketed in the United States and sold throughout the world. Delicious, safe and nutritious, dairy foods offer unparalleled health and consumer benefits to people of all ages.
Media Contact
Andrew Jerome
Vice President, Communications