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With advancements in technology and innovations in digital retail and marketing, it is becoming easier and easier for consumers to find the products they need online. As online retail becomes more prevalent, what does that mean for dairy? What levels of growth are we seeing in online grocery shopping? How does the digital shelf impact brick and mortal retail?
Join us for this week’s episode of The Dairy Download to get insight into the online food retail world from two experts who have a pulse on changing consumer behaviors and expectations, innovations in technology and marketing strategies, and what opportunities the digital shelf can create for the dairy market.
Andy Beilke, senior development manager with General Mills, and Steve Markenson, vice president of research and insights with FMI – The Food Industry Association, talk to us about the ins and outs of the digital shelf, the rise of online shopping, and what’s on the horizon for online retail and marketing of dairy products.
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Witty, fast-moving and stacked with dynamic guests, The Dairy Download offers sharp insights in a neat, 30-minute package. Ever.Ag’s Phil Plourd and Kathleen Wolfley host each episode, leading listeners through a rundown of action in the CME markets and things to watch, while going in depth with guests on consumer, market and policy trends shaping dairy.
Wonks, nerds, data hounds and tech evangelists are welcome. Listeners get the perspectives of various industry experts who can unpack challenging issues in fun and interesting ways.
Presented By
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Staff Contact
Mariah Minnick
Communications Coordinator