The International Dairy Foods Association (IDFA) developed a Make America Healthy Again (MAHA) Messaging Guide to provide its members with intelligence and coordinated messaging to inform communications with MAHA-aligned policymakers, influencers, and supporters. The guide contains new IDFA-Morning Consult polling on U.S. adults' awareness and favorability of the MAHA movement, animating sentiments among MAHA supporters, and sentiments on dairy nutrition among those favorable of MAHA.
The guide also contains:
- Background on MAHA policymakers
- Dairy industry nutrition-related priorities
- Coordinated messages on dairy nutrition
- Tips and cautions for engaging MAHA supporters online or via 1:1 communications
- IDFA resources on MAHA policymaking and dairy nutrition
IDFA members can download the messaging guide via the link below. If you are an IDFA member and cannot see the link below, please sign in to the website via the red circle in the top right corner of your browser.
For additional insight on the Make America Healthy Again movement, IDFA members can watch IDFA's 3-part "Understanding the MAHA Agenda" webinar series or listen to The Dairy Download podcast that provided a deep dive on MAHA.
For any questions related to the MAHA Messaging Guide, please contact a member of the IDFA team:
Matt Herrick
Executive Vice President, Chief Impact Officer
Andrew Jerome
Vice President, Communications
Jeffrey Cullen
Director, Video Production and Digital Communications
Mariah Minnick
Manager, Communications