Dairy products like milk, yogurt and cheese are in high demand and considered affordable among people who participate in federal nutrition programs like the Supplemental Nutrition Assistance Program (SNAP) and Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), according to a new Morning Consult national tracking poll {hyperlink} commissioned by the International Dairy Foods Association (IDFA). Importantly, participants of federal nutrition programs would purchase more dairy when given a discount or incentive to encourage healthy eating.

Americans’ growing affinity for dairy products extends to those who are in the most need. Nine-in-ten voters with children in public schools who participate in federal nutrition programs say they typically purchase milk (93%) and cheese (91%), while three quarters say they typically purchase yogurt (77%). Three-quarters of these nutrition program beneficiaries also consider nutritious dairy products like milk (73%), yogurt (78%), and cheese (74%) affordable at the grocery store.

Additionally, more than half of SNAP program beneficiaries polled indicate they would use a 50 percent discount to buy more milk (54%), yogurt (49%), and cheese (59%).

Key results from the poll are below, and the full results of the survey are accessible here.

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Nine in ten likely voters with children in public schools who participate in federal nutrition programs say they typically purchase milk (93%) and cheese (91%), while three quarters say they typically purchase yogurt (77%).

Three-quarters of voters on federal nutrition programs consider nutritious dairy products like milk (73%), yogurt (78%), and cheese (74%) affordable.

More than half of SNAP participants indicate they would use a 50 percent discount to buy more milk (54%), yogurt (49%), and cheese (59%).

IDFA Staff Contacts

Andrew Jerome

Vice President, Communications

Matt Herrick

Executive Vice President, Chief Impact Officer